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FeaturesDevices / Browser / Geo

Devices / Browser / Geo Available (v1)

Break your visitors down by device, browser, operating system, and country — and see at a glance which segments convert well and which ones fall behind.

Where in the dashboard

Demographics — three panels (Devices · Browser/OS · Geo) plus a ranked breakdown per dimension. The period picker at the top covers 7, 30, and 90 days.

Key concept

Demographics is an aggregate across sessions, not tracking of individuals. A nightly rollup folds each day’s sessions into buckets per dimension; the dashboard then only sums over the window you pick. Eight dimensions are available:

  • Device class, device model, browser, OS from the user agent
  • Country and region from the geo derivation (below)
  • Resolution (screen width × height) and traffic source

Per bucket you get sessions, conversion and bounce rate, the average frustration score, and the average session duration. Conversion and bounce come from the site’s primary funnel — without a primary funnel set, those columns stay empty. Bots are excluded, rare values fold into an __other__ collector bucket, and missing values into unknown.

A rule-based segment-gap engine additionally surfaces segments that convert noticeably worse than the weighted average of their dimension (at least 30 sessions, ≥ 20 % worse). Each gap comes with a one-click filter that carries exactly that segment forward.

Geo & privacy

Country and region are derived server-side from the full IP via a local, offline MaxMind GeoLite2 database — the lookup happens at the very moment the IP is then truncated to its /24 prefix. The raw IP is never stored. Granularity deliberately stops at country + region (ISO-3166-2), never city or coordinates. If no geo database is configured, country/region simply stay empty (unknown) — everything else works unchanged.

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