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FeaturesFunnel Analysis

Funnel Analysis Available (v1)

Define ordered conversion steps and see exactly where visitors drop off between them — and how long they take along the way.

Where in the dashboard

Funnels — pick a funnel and a period (7, 30, or 90 days). The funnel builder creates new funnels, either empty or from a template (e.g. Shopify checkout).

Key concept

A funnel is made of 2 to 10 ordered steps. Each step is either a page view (URL) or a custom event — so you can freely combine whatever makes up a real conversion path.

  • Step reached = at some point in the session — order doesn’t have to be strict; for each step, the session’s first match counts. Visitors are counted once per step (distinct sessions).
  • Drop-off per step — for every transition you see the conversion from the previous step, the drop-off, the share of the entry step, and the overall conversion from the first to the last step.
  • Median time to step — the typical time from one step to the next. When it sits well above the same step’s rolling 30-day baseline, Visz flags the transition as silent friction.
  • Aggregate, no bots — metrics are computed across many sessions; sessions identified as bots are excluded.

Use the filter bar to segment a funnel by device, source, or behavior — with the same filters as Recordings, so the numbers stay consistent.

From drop-off to recording

The real value is the jump from the number to the cause: click a step’s drop-off and you land on the Recordings of exactly the sessions that reached that step but not the next one — the active filter comes along. “We lose 40% here” turns into “here’s what it looked like when they left.”

A funnel can also be set as the site’s primary funnel; it then supplies the conversion status for the Devices / Geo breakdowns.

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